who are highly educated are more knowledgeable about the harmful effect of smoking. They have more access to get information from their peers around them and more concerned about their health. On the other hand, less educated people JUST know about that smoking is bad for health. With the marketing and the advertisement from the tobacco company, they are not fully aware of how dreadful smoking
Hobbies Home Social issues Education level
Social Event Job Politics Income
Vacation Community Business Occupation
Entertainment Recreation Economics Family size
Club membership Fashion Education Residence
Community Food Product Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enab
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
and popular game company until early 2000. However the dominant status of the firm was put in peril when 3D games became main stream. On contrast, Sony Computer Entertainment with its new game machine “PlayStation” emerged as a king of video games. For Nintendo the hardest time was 2003. Nintendo firstly in its history couldn’t make the end meet. After a few years, Nintendo regained its pre
1. Focus
Threat to decreasing CSDs market and increasing to concerning “Health"
Target in a teenager male
The creative as the most challenging aspect of brand management
2. Mountain Dew Introduction
Invented by the Hartman Beverage Company in Knoxvile
The drink became a favorite
The bright yellow-green drink
in the green bottle
More sugar and more caffe